Dell CloudIQ: Centralized Dashboard

Project Overview:

Dell’s CloudIQ is a centralized software platform designed to give IT teams complete visibility into their infrastructure—from real-time diagnostics to capacity planning and issue resolution. Dell needed a clear, engaging way to communicate the platform’s core features and benefits to both technical and executive audiences.

Objective:

Create a compelling visual explainer for CloudIQ that showcases how users can manage, monitor, and expand their entire server ecosystem—all from one sleek, intuitive dashboard.

Challenges:

Turning Software Into Story – The product is a dashboard, not a physical object—so we needed to translate UI elements and features into something visually engaging.
Appealing to Both Technical and Non-Technical Viewers – The explainer needed to speak to system admins and IT buyers alike without alienating either audience.
Visualizing Invisible Infrastructure – A major part of the value lives under the hood—so we had to find ways to make that invisible backend feel concrete and accessible.

Design Process:

The project focused on showing CloudIQ’s usability and power through refined UI animations, layered motion graphics, and clean transitions that highlighted real functionality. I worked closely with the Dell team to identify key messaging and workflows, then crafted visuals that mirrored the actual user experience while adding polish, clarity, and brand cohesion.

Outcome:

The final video was used to introduce CloudIQ to prospective and current customers across Dell’s platforms. It clearly communicated the platform’s value and helped demystify the tech through thoughtful visual storytelling.

Key Achievements:

Designed and animated a full software explainer that made CloudIQ’s value instantly understandable.
Transformed technical UI data into a clean and digestible visual narrative.
Helped Dell build awareness for one of its most strategic infrastructure tools.
Delivered a piece that supported both sales enablement and customer education.