C4 Lemonade – Summer Explosions

Project Overview:

To help launch C4’s new lemonade flavor, we created two cinematic 3D product animations built for maximum impact. Both scenes deliver a visual punch while balancing high-speed motion and slow-mo detail to spotlight the product’s energy and flavor.

Objective:

C4 wanted to introduce their lemonade flavor with visuals that felt as bold and refreshing as the drink itself. The goal was to capture attention instantly and leave a lasting impression, blending product storytelling with motion design flair.

Challenges:

The biggest creative challenge was conveying both explosive energy and clarity within the same shots. Timing the transitions between rapid motion and slow-mo while keeping all fluid simulations crisp and dynamic required careful visual balancing.

Design Process:

We kicked things off by storyboarding two key scenes: one explosive and high-impact, the other grounded and sun-drenched. Once approved, we moved into look development, refining lighting, liquid sims, and slow-motion timing to ensure the product felt powerful and premium. The entire sequence was animated to hit with fast-paced movement before dramatically slowing down to showcase product details — then ramping back up for a punchy finish. Redshift was used for rendering to nail the photoreal aesthetic while keeping things stylized and fresh.

Outcome:

The final animations delivered high-energy, summer-inspired visuals that felt both cinematic and on-brand. The exploding lemon shot provided the boldness C4 wanted, while the beach scene added balance with a clean, lifestyle-driven vibe. Both assets were delivered in high resolution, optimized for social media and digital campaigns.