Butterfly IQ3: 3D Visuals

Project Overview:

Butterfly Network was launching the next generation of their handheld ultrasound device—the Butterfly IQ3—in the U.S. This innovative medical tech combines portability with AI-driven imaging, making advanced diagnostics accessible in more places than ever. They needed high-end visuals that matched the breakthrough nature of the product for their national launch campaign.

Objective:

To create visually striking 3D animations and transition elements that could integrate seamlessly into Butterfly’s hero live-action launch video—enhancing the sense of innovation, precision, and elegance.

Challenges:

Complementing Live Action – The 3D visuals had to blend perfectly with the tone, pacing, and aesthetic of the live-action footage without distracting from it.
Medical Meets Modern – We had to hit the sweet spot between technical sophistication and modern visual design—keeping it sleek, clean, and confident.
Fast Turnaround for a High-Stakes Launch – The visual assets needed to be production-ready in a short window to meet launch deadlines.

Design Process:

Sandpile Studio was brought in to design and animate the “eye candy” 3D content: product shots, transitions, lighting treatments, and background elements. We leaned into futuristic lighting, elegant gradient transitions, and clean reflections to make the IQ3 feel both high-tech and trustworthy. Every shot was crafted to support the storytelling of the live-action edit, not compete with it.

Outcome:

The final 3D visuals were featured in Butterfly’s official U.S. launch video, integrated across their website, social platforms, and press materials. The campaign successfully positioned the IQ3 as a visually stunning, next-gen evolution of point-of-care imaging.

Watch the video here

Key Achievements:

Created premium 3D animations that enhanced and elevated the official launch video.
Delivered fast, clean, and versatile visual assets under a tight timeline.
Helped bridge the gap between medical technology and modern visual storytelling.
Contributed to the successful launch of a category-defining medical device.